Saturday, January 25, 2014

Inspired by Hefeweizen, Jelly Belly Introduces DRAFT Beer flavored Jelly Beans.

 




The following is the press release:
When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly® jelly beans took shape.



Beer has been

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