Saturday, January 25, 2014

'Dumb Ways To Die' Characters Stay Alive As Plushies.

 




A marketing move to keep the momentum going for the award winning animated campaign, website and app for Australia's Metro Trains, has spawned a line of plush toys based on the cute characters in the twisted and lovable Dumb Ways To Die.



The public safety campaign, which went viral thanks to a catchy song for its PSA ads, online game and addictive mobile app, took home top honors at Cannes

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